When Jeff Bezos revolutionized retail and shipping, he did it by giving the power over to the customer and then making himself valuable to us. People don’t remember how time-consuming, manipulative and degrading the retail experience was before Amazon.
When he revolutionized the publishing industry, he did it by handing the power over to the authors and readers, then making himself valuable to us. People don’t remember how locked-down, censored and controlled the publishing industry was before Amazon. The old publishing companies didn’t even want readers to be allowed to write reviews.
When he came up with Amazon Web Services and revolutionized cloud-enabled application development, he did it by handing the power of huge server farms over to the common, everyday developer and our users. Then he made himself valuable to us. People don’t understand that before AWS, only a handful of mega-corporations were able to build cloud applications.
Now Jeff Bezos is starting his own tuition-free Montessori-inspired preschool that focuses on low-income families. And look what he’s doing with it. He’s handing the power over to the students then making himself valuable to them.
This is how you make a positive change in our society. This strategy for success has inspired me for many years. It works in numerous situations from business to family to community. Hand the power over to the people who can really use it, then make yourself valuable to them. This is why Jeff Bezos is one of my personal heroes.